Bcpt associati is curating the visual identity of the Teatro Regio di Parma, one of Italy's most prestigious opera houses.

First of all, this is the most complex, structured, and exciting identity project I have ever had the opportunity to work on. So far, we have redesigned everything related to it. I will therefore present some aspects of this enormous project in bite-sized chunks.

From the main branding system to secondary trademark, logo strings, and third-party events... We have redefined, standardized, and regulated about 50 trademarks related to the TRP.

Then we designed a brand architecture, which is a set of graphic coordinates with which to “dress” any means of communication without distorting it, but also without losing sight of the centrality of the theater.