LG Corporate font was created more than 20 years ago, when Listone Giordano decided to move from traditional Bodoni used in its communications to a variation with much visual impact for redesign of its logo. The brand’s rapid international expansion rendered possible the growth of corporate identity.
Therefore the studio decided to evolve the trademark into a complete titling font to be used systematically for the entire product collections. Indeed, moving from a multitude of trademarks to a single font became strategic choice, in order to meet both digital and social network requirements and to provide a single tool to enable the company’s in-house personnel to work in complete autonomy.
To see as applied, please visit listonegiordano.com
Designed at: bcpt associati
Client: Listone Giordano
glyphs number: 442
Format: OTF, TTF, WOFF